Case Study: Sales Tool and Calculator
Case studies
Credit calculator

SituationA leading North American bank needed a sales solution for a new product launch. The home equity line of credit tool was new to both consumers and the sales force.
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SolutionConsulting with this bank's product, marketing, sales and IT groups, ClickNow designed a unique sales tool. A blend of calculators and presentation tools, our solution supports the sales conversation. It collects client information and produces mortgage application forms to close the sale. In-context training and selling tips round out the solution to drive sales. |
Result
The tool has become the primary customer-facing tool for selling home equity line of credit mortgages both in-branch and by mobile mortgage specialists.



